Triller acquired Digging, an all-in-one creator engagement platform founded by renowned Dutch DJ, producer and creator, Sam Feldt. The acquisition is part of Triller’s new approach to fixing the creator economy and follows the acquisition of fast-growing influencer platform Julius.
In March, Triller announced plans to go public this year through a reverse merger with Nasdaq-listed video technology company Seachange International (SEAC). With this listing, the combined entity is aiming for a $5 billion valuation and the acquisitions show how it aims to achieve that valuation by encompassing a variety of media companies.
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Triller acquires Fangage to expand its creator-centric services model
Since announcing his decision to go public this year, Triller promotes this idea of becoming a service company for creators. It aims to do this by bringing together different creator-centric services. This includes his short-video app Triller, a music and boxing event company, a text marketing service called Cliqz, and a rap-battle platform called Verzuz.
To complement these platforms, Triller first acquired Julius and is now adding Fangage to its ecosystem. Fangage is designed as an all-in-one solution for creators to reach and interact directly with all their fans around the world. The service also allows creators to host and sell exclusive content, offer one-time subscriptions and subscription packages.
The acquisition is intended to help Triller build an open garden technology platform for creators. “The consumer interactions enabled by the Triller platform drive 1:1 engagement between creators and consumers, and that engagement puts more money in creators’ pockets,” says Mahi de Silva, CEO of Triller.
“With the addition of Fangage, we’ve added new superpowers for creators, dramatically expanding their monetization potential by enabling more people to engage with more content powered by the Triller platform, across social media. and the open web,” he adds.
Triller has long argued that the current creator economy is broken and might be able to fix systemic problems. With Triller Creator Platform, the AI-powered open garden technology platform for creators, it creates an ecosystem where creators and brands can build a global audience with engagement and monetization tools and an array of content and commerce capabilities.
Fangage’s Opportunity to Access Millions of Creators
mud was based in 2016 by Dutch DJ Sam Feldt after discovering that traditional social media platforms weren’t helping him connect with his fans. Fangage is a fan platform for top artists, influencers and brands to reach new audiences and exceed their goals. The platform is particularly appreciated for its ability to attract famous names from the EDM sphere.
With Fangage, Triller wants to offer “a new and expanded menu of services” for creators and brands. Fangage will allow Triller to expand its reach beyond genre or industry and allow its users to connect with fans and directly monetize their relationships.
The acquisition is expected to close in the second quarter of 2022 and Fangage says it will continue to operate under the same management team. By joining Triller, Fangage will have access to millions of creators, meaningful technology, and a strong network of creator-focused businesses.
“As with our acquisition of Julius, adding Fangage to our platform for creators and brands is a huge step forward. Additionally, with Fangage, Triller is excited to welcome a rapidly growing audience of fans of EDM, thereby increasing our large fan following across all forms of music creators and influencers,” adds Mahi de Silva.
Creators are increasingly looking for alternatives to traditional social media platforms to build their own identity, create content and connect with their followers. Patreon and Substack are examples of creator-centric companies that create products that are different from traditional companies in the creator economy.
Triller, on the other hand, wants to be a one-stop destination for creators. By bringing an ecosystem of businesses, it not only wants to reach a large audience, but also provide them with the tools to monetize their tracking and manage commerce. For Triller, the challenge would be how well it manages to integrate all of these platforms together as it transitions from being a TikTok competitor to being a platform enabler.
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