Recording Academy bans sales figures in Grammy ads

The 63-page guide, which covers all aspects of the Grammy process, is live on Grammy.com, like last year, as per the oft-expressed desire of Academy CEO Harvey Mason jr. for greater transparency. FYC’s policies are set out on pages 22-23 of this year’s guide.

Here are the Academy’s FYC policies, taken directly from the guide, slightly modified. This year’s new addition is shown in italics.

“FYC’s marketing communications include, but are not limited to, email, mailings, invitations, social media, websites and print advertisements. Such communications are prohibited unless they include an opt-out option.

“Members or their designated publicists are limited to promoting only their own recordings. There will be no lobbying on behalf of other members.

“FYC communication can include:
• work of art related to the product under study
• Brief, no-frills descriptions of the recording or creators
• Copies or links to the product
• Links to websites promoting qualifying recordings
• Link to the Recording Academy website where voting and solicitation guidelines are posted
• Lists of creators who worked on the recording
• Reference to nominations, once nominations have been announced. List categories by full name
• Reference to the Grammy Award with appropriate trademarks. Reference can only be made by name. The use of the logo is prohibited.

“FYC communication can not:
• Shed negative or pejorative light on a competing recording. Any tactic that distinguishes the “contest” by name or title is not permitted.
• To exaggerate or overestimate the merits of the music, of an achievement or of an individual
• Introduce nominees by invitation as host, moderator or special guest
• Include trademarks, logos, or other proprietary information of The Recording Academy. Use of the logo is reserved for sponsors or paying partners of the Recording Academy
• Include entry list numbers or category numbers
Include chart numbers, flow number, sales numbers or RIAA awards
• Include personal signatures, personal greetings or personal calls to listen to eligible recordings
• Distort the honors or awards, past or present, received either by the recording or by the people involved in the production
• Reference the year or broadcast number (ie 2021 or 64th Grammy Awards)

Source link

About John Villalpando

Check Also

Spotlight on the Mix series: the BSR mix from Butter Sessions

There aren’t many Australian underground dance music brands as well established and respected as Butter …

Leave a Reply

Your email address will not be published. Required fields are marked *