Kolb joined BMG from Sony in 2012 as Director A&R and was promoted to Director of Recorded Music by A&R for GSA five years later. In 2019, he and Kulling were elevated to their now previous roles at the same time.
At BMG, Kolb has signed recording and / or editing clients such as Kontra K, Max Giesinger, Cypress Hill, Lina, KitschKrieg and Trettmann. The company’s record list in continental Europe also includes Lenny Kravitz, Marianna Faithfull, No Angels and Paul Conte, among others, and publisher clients include Scorpions, Afrojack and BigFlo.
“During this most exciting time, Maximilian and his team not only brought great artists and writers to BMG, but he also managed to explore new ideas and new areas of activity in Germany and combine them with our global strategy, ”Kulling said. “We believe in the great value of local artists and writers in the European market. With his entrepreneurial spirit and repertoire expertise, Maximilian has everything it takes to continue to develop and implement innovative and relevant strategies. internationally with the team in Continental Europe. “
Kolb added: “There’s no better time to take on this new role. Streaming is opening up the local repertoire market across continental Europe, not only driving national successes, but also creating new cross-border opportunities. We want to be a home for all kinds of music across Europe. “
In its latest financial report, BMG revealed that streaming now accounts for 65% of recordings revenue, while vinyl has overtaken CDs to become its main physical format by value, accounting for 54% of physical revenue. In the first half of 2021, the Bertelsmann-owned company saw a 5.2% increase in revenue to 296 million euros ($ 350 million) – largely thanks to a 30% increase in music revenue recorded which compensated for a stable performance of its publishing activity.