Apple Music to Offer Compensation to Artists in DJ Mixes Using Shazam Technology
During the pandemic, we have seen the drastic growth of DJ mixes being released through Twitch, YouTube, and other platforms as well. Given the importance and demand for these mixes, Apple Music has taken the initiative to pay DJs for uploading their mixes to Apple Music. With the announcement of the advancement of music information retrieval (MIR) technology via iOS 14 Shazam identification technology; DJ mixes are about to reach new heights for music lovers and event professionals. In a nutshell, the introduction of this feature has several benefits not only for the consumer but also for the industry as a whole. More specifically, music creators and distributors will now be remunerated for the use of their music in mixes.
With the advent of these features, Apple mixes are poised to become more popular than ever. However, there are a few points to note regarding its implementation.
- Helps identify and remunerate all of the individual creators involved in creating a particular DJ mix – including all of the artists behind the music in the mix
- Cooperation with major and independent labels – making it possible to correctly identify and directly pay the rights holders in a DJ Mix, long term monetary value for all creators involved – a feat seemingly impossible until today
- Streamers will also be able to skip specific tracks in the mix, listen to lossless audio and save them to their personal libraries with this new technology.
- Now streamers can find which festival and DJ the mix is available
Whether it’s preparing the set list for the weekend mix or for fans wanting to discover new music, Apple has made their search easier.
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